Turtle Bay Resort Oahu becomes Ritz-Carlton

One of Oahu’s more luxurious hotels will be a Ritz-Carlton, which is great for people looking to earn and redeem Marriott Bonvoy points (thanks to Anthony for highlighting this)…

Turtle Bay Resort Oahu sold, will be rebranded as Ritz-Carlton

Host Hotels & Resorts, the largest lodging investment company in the United States, is acquiring Turtle Bay Resort on the North Shore of Oahu, Hawaii. Most interestingly, as part of this purchase, the new owners plan to turn this property into a Ritz-Carlton.

Host Hotels & Resorts is acquiring this property for a total consideration of $680 million – including $630 million for the 450-room property, plus $50 million for a 49-acre parcel that can be developed.

The resort sits on 1,180 acres on Oahu’s north shore, with five miles of beach and coastline views. All rooms offer ocean views and there are also 42 bungalows with direct access to the beach. The property also has six food and beverage outlets, a club lounge, seven retail spaces, a spa, a fitness center, two golf courses, seven beaches, four resort pools, tennis and pickle ball courts, an equestrian center, 12 miles of oceanfront. routes and more.

Turtle Bay Resort was closed for renovations from March 2020 to June 2021, and that renovation included almost all aspects of the resort.

It’s not yet clear when the property will transition to a Ritz-Carlton, but it seems to me that it will happen once the deal closes as not many changes will be required. The property will not only be rebranded as the Ritz-Carlton, but will also be managed by Marriott.

The press release notes how “Marriott provided key money and favorable adjustments to several existing management agreements in connection with the rebrand.” That’s interesting – it’s clear the owners got some concessions on their other Marriott-branded properties in exchange for making this a Ritz-Carlton.

Turtle Bay Resort

My take on Hawaii’s new Ritz-Carlton

I’m intrigued by Turtle Bay Resort simply because it has a unique location on the North Shore of Oahu. There aren’t many other resorts in the area, and this one is pretty remote, so that’s nice. With 450 rooms, this is definitely a “resort factory,” but that’s also what I generally expect from the Ritz-Carlton brand.

A few thoughts:

  • On the one hand, it’s great that it will be possible to earn and redeem Bonvoy points for a stay at the new Ritz-Carlton in Oahu
  • On the other hand, this will undoubtedly lead to higher rates for accommodation
  • Ritz-Carlton is not very generous when it comes to benefits for loyalty program members, as Platinum Elite members and above do not receive free breakfast at Ritz-Carlton
  • Host Hotels & Resorts isn’t exactly known for being the most elite-friendly hotel owner out there, so I’d also expect a lot of hassle and limited elite recognition

But hey, on balance I’d say this is good news. Hawaii doesn’t have many luxury points hotels, so more options are a good thing.

Turtle Bay Resort

In short

Turtle Bay Resort on Oahu’s North Shore has been sold and will become a Ritz-Carlton. The property has undergone renovations in recent years, so I imagine this renovation will take place shortly after the deal is completed. I’m happy to have a unique points property in Hawaii, but considering it’s a Ritz-Carlton, we’ll live up to our expectations when it comes to elite benefits.

What do you think of Hawaii’s new Ritz-Carlton?

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