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Alaska will upgrade 1 person for free every day this summer

Alaska Airlines is celebrating the summer travel season by upgrading 1 lucky passenger per day from Main Cabin to Premium Class, including extra legroom, alcoholic drinks and priority boarding.

Let’s take a look at the promotion details.

This summer, Alaska Airlines will surprise at least 1 guest every day in Main Cabin (Alaska’s economy cabin) with an upgrade to Premium Class (seats with extra legroom) to mark the start of the busy travel season. The “upgrade unlocked” promotion runs from June 1 to September 2, 2024.

Passengers flying on Alaska Airlines this summer should check their email or use the Alaska app before traveling. That’s because, according to the promotion terms, Alaska will notify 1 guest (and 1 traveling companion if on the same reservation as the winner) via the Alaska Airlines mobile app or email that they have been randomly selected to upgrade their Main Cabin seat to Premium Class.

Alaska’s Premium Class seats are located directly behind First Class and are usually reserved for members with the airline’s elite status or are offered for sale. Premium Class offers passengers Four inches of extra legroom, deluxe leather seats, free beer, wine or cocktails for guests 21 and over on most flights over 550 miles, and priority boarding.

“’Upgrade Unlocked’ is one of the ways we show our guests our appreciation for choosing to fly with us to their favorite destinations this summer,” said Eric Edge, Managing Director of Marketing and Advertising at Alaska Airlines. “Premium Class is just one of the many premium products and services we offer to our guests, including our premier lounges, the freshest food and beverage offerings on the West Coast and our award-winning Mileage Plan program with the fastest path to elite status . Whether it’s their first time or they’ve experienced Premium Class before – we can’t wait to hear from our guests who receive this surprise upgrade!”


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Final thoughts

Alaska is running an exciting summer promotion where 1 lucky passenger will be chosen each day to enjoy an upgrade from their Main Cabin seat to a more luxurious Premium Class seat. While this promotion is limited in scope as it only benefits individual winners, it should still create some buzz and buzz around Alaska Airlines.

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